Visitor Reports and Analytics

Reports and Analytics are important as they help track the ongoing health of the company and to inform decision making. A company can this special Ara Feature to gain insights in order to better understand the overall functioning and make better decisions

“As you gain fresh insight from your data, it opens the door to new questions. As you have new questions, you need to update your instrumentation and analysis. Saying the process is “done” is saying you understand everything there is to know about your users, product, and channels.”
Brian Balfour, Founder & CEO, Reforge

An Overview of Visitors Insights

With this particular feature in place, you can get insights from anywhere between the last 7 days to the last 12 months. 

Visitor Reports and Analytics

Just select your date range and the visitor insight tab will give you an overall count on the total number of visitors that stepped foot inside your office premises, the total number of scheduled meetings from the month and the average time a visitor spends inside your office premise. (see the)

Visitor Reports and Analytics

How to use this insight?

This overall view of the visitor insight tab can be used to understand that if these many visitors enter the premises, does the premise have the necessary space required to accommodate the visitors? In short, this would help you design the perfect front desk reception area Additionally, the number of pre-scheduled meetings shows that the hosts are informed prior to the meetings.

Visitor flow – Daily Breakdown

The daily visitor flow breakdown takes into consideration the days of the month and the number of visitors and gives you a flow graph representing the visitors’ flow throughout the four different weeks. Here you can see the waves of visitors that come to your office premises. (pun intended)

Visitor Reports and Analytics

How to use this insight?

When you keep tracking the visitors’ flow on a daily basis, you will start seeing the patterns of visitors throughout the week which used in taking steps to ensure that the hosts are not off for the day.

Peak Hour

The busiest hour bar chart takes the hours and visitor count into account and shows you a graphical representation of the busiest hour in the month of your office where there were the most visitors.

Visitor Reports and Analytics

How to use this insight?

The peak hour or the busiest hour insight can be used to check which hour of the day the office is the busiest and hence adjustments can be done to take into account the visitors coming in at this particular time and also during low traffic times, eg lunch hours could be shifted to.

Additionally, an extra receptionist could be assigned to address visitors at peak hours.

The Busiest Day

This pie chart representation gives you the busiest day of all the weeks in the month. It takes into consideration the days which had the highest number of visitors on average of all the days in the four weeks of the month.

Visitor Reports and Analytics

How to use this insight?

This information about the busiest day of the week can be used to structure holiday and leave days, and when the requirement for the front desk executive is at its peak.

Busiest Host

The host who has the privilege of welcoming the most number of visitors is the busiest host of the office. This insight takes into consideration the number of visitors that have visited the particular host.

Visitor Reports and Analytics

How to use this insight?

The busiest host could probably be your HR who takes in an interview almost every day or in the above case an “Operations Support Specialist” who speaks to customers on a daily weekly basis to help ensure that the operations are in place at the business and they work as effective and as efficient as possible. Whoever be the person, the Busiest Host is the one that requires the most time of your visitors. Hence, having a person who can take their position in time of emergencies or in case of an urgent escalation becomes extremely important.

Busiest Department

There are different departments in any company and the “Busiest Department Insight” keeps informed as to which department has the highest number of visitorsVisitor Reports and Analytics

How to use this insight?

The busiest department shows which department has the most visitors and so there should probably be more people needed to handle the work in that particular department and can be maintained accordingly.

Reason for the Visit

The reason most cited by the visitors during their visit to the office is taken into account for this insight. This insight gives the main reason for your visitor’s visit to the office. Why do most of the visitors visit your office? The most common intent insight is the answer to that question.

Visitor Reports and Analytics

How to use this insight?

If there are visitors coming in for a particular reason again there could be more employees designated towards that particular reason. Again this is linked to the department, busiest host   If “others” is the major reason for visitors to visit you, then you can create more visitor types and find out exactly what those reasons are.

Summary

The report and analytics can be helpful to view and filter your visitor data and derive insights from it to optimize the time your employees spending on meetings and/or interacting with your visitors. Hope the “How to use the insights” section provided along with each insight helps you take your visitor experience to the next level.

If you are crunched for time, and won’t get a chance to look at the insights too frequently, then we can also send you the insights, over email, every month with at no additional cost. To subscribe to Ara’s monthly insights emailer, do signup today and enjoy a one-month free trial. 

If you would like to have the insights delivered to your email every month consider our Digital Receptionist for your Business.

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